Interview driving traffic to a website?
June 16, 2012 9:24 AM Subscribe
I have a two part question. I've just interviewed well known performer who has just released his first solo CD. He owns all of the rights to the lyrics and music, and his own company published the CD. A radio station I'm associated with plans to put the interview online, as well as broadcast it within the week. If the musician is OK with me putting it on my own website, how might it drive traffic to his site and my site? And is there anything extra I can to make it attract listeners and drive that traffic?
The second question is that I realize I like interviewing musicians and artists. I'm good at it. And I have access to many big ones and smaller ones. If all of the legal issues line up (performance rights, lyric rights, music rights, publishing rights) as they did with this one, could I post them to my site as a way to drive traffic to my and their sites? In other words, could this turn into a niche business opportunity?