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Name That Small Business
June 1, 2012 1:11 PM   Subscribe

What should we name our business?

My partner and I are striking out to work as wedding officiants and ceremony and ritual designers (funerals, too, basically) for non-traditional couples of all kinds, including LGBTQ folks. We are having trouble thinking of a snappy business name. We have "Shine Ceremony Design," which my boo likes because, among other reasons, she thinks "design" suggests something about constructing the ritual or ceremony and sort of creates a market--"you don't have your ceremony designed?!" But I don't think it is adequately catchy. It does not have to include the word "Shine," but we are especially interested in variations that do include it. It should not be overtly religious.

So, Metafilter. Ideas?
posted by liketitanic to Work & Money (22 answers total)
 
Luminous Ceremonies (or Luminous Ceremony Design [LCD], though I think the idea of including 'design' in the company name is a bit misleading and/or needless).
posted by Pecinpah at 1:19 PM on June 1, 2012


Marriage Architects.
posted by oceanjesse at 1:22 PM on June 1, 2012 [1 favorite]


Shine Ceremonies by Design.
posted by michaelh at 1:22 PM on June 1, 2012 [6 favorites]


Enlightened Rites.
posted by jon1270 at 1:26 PM on June 1, 2012 [4 favorites]


I have no good suggestions but I do want to second michaelh's by design. Creates that market without sounding like a web design firm.
posted by AmandaA at 1:37 PM on June 1, 2012 [2 favorites]


Great business!


Sacred Rites by Design?
posted by Ruthless Bunny at 1:58 PM on June 1, 2012


Rite Engineering.
Ceremonies done Rite.
posted by Thug at 2:00 PM on June 1, 2012


Ceremonies and Celebrations
Rites of Passage
Revelry and Remembrance
Memorable Occasions

You can, of course, attach "by design" to any of these ideas.
posted by carmicha at 2:30 PM on June 1, 2012


Life Stages
posted by BostonTerrier at 2:33 PM on June 1, 2012 [1 favorite]


Shine Ceremonials
posted by Sal and Richard at 3:00 PM on June 1, 2012


Something with Numen or numinous!
posted by Tom-B at 3:18 PM on June 1, 2012


Lunamarry (or variations on spelling of) - for pun lovers!

Dawn to Dusk Design
posted by effigy at 6:17 PM on June 1, 2012


"New Day" Ceremony Designs
"Just for You" Ceremony Designs
"Belle Époque" Ceremony Designs
posted by calgirl at 7:42 PM on June 1, 2012


"Shine" is a pretty word, but I wonder if it would speak to your male-male demographic or the funerary segment because it's kind of a cute word--it makes me think of perfume for teenage girls. (That is my opinion only)

Incandescent Designs Ceremonies
Bright Sky Ceremonial Designs
You can also branch out into other languages, which might have more melodious versions of concepts you like:
Arcoiris (Spanish for "rainbow") Ceremonial Designs
Rayo de Sol (Spanish for "sunbeam") Ceremonial Designs
posted by elizeh at 10:16 PM on June 1, 2012


"Shine" is a pretty word, but I wonder if it would speak to your male-male demographic or the funerary segment because it's kind of a cute word--it makes me think of perfume for teenage girls. (That is my opinion only)

Likewise with "Design". I don't want my funeral ... designed.

Bright Sky Ceremonial Designs
is good, but doesn't need "Designs":
Bright Sky Ceremonies.

I also like 'flowering tree name' Ceremonies:
Silverbell Ceremonies.
or ...
Crabapple Ceremonies? (I'm not good with names.)

she thinks "design" suggests something about constructing the ritual or ceremony and sort of creates a market--"you don't have your ceremony designed?!"
People can be be somewhat conservative about ceremonies to begin with, and the "Design" aspect in the proposed name doesn't speak to me at all about the construction of a ritual or ceremony.

Yadda-yadda Ceremonies already works, because ceremonies are what you do.
posted by sebastienbailard at 10:53 PM on June 1, 2012


Personal Rites

Just a touch of awareness of the political there with a play on words.
"Personal" which tells your customers it's about -them-. This is their special day, their ceremony, their mourning period and you're just here to be a shadow out of respect.
posted by DisreputableDog at 4:05 AM on June 2, 2012


We Do Designs
posted by I'm Doing the Dishes at 6:11 AM on June 2, 2012


Like & Titanic - Non-Traditional Ceremony Design
Ceremonies for Non-Traditional Couples
Do It Your Way - Non-Traditional Ceremony Designs for Non-Traditional Couples
Let It Shine - Non-Traditional Ceremony Designs for Non-Traditional Couples
posted by KRS at 6:39 AM on June 2, 2012


I would be turned off by the word design(s). It seems like an odd and somewhat sloppy word choice given the ease of misinterpretation. The phrase "by design" is implicit in the rest of the title and is therefore unnecessarily bulky and kind of trivializing for sad/somber rituals.

This question, "You don't have your ceremony designed?" would get a response from me along the lines of, "No, I want a genuine and heartfelt ceremony."

Shining Ceremonies
for Non-Traditional Couples

or something along those lines is clear to your intended purpose and market.
posted by vegartanipla at 6:53 AM on June 2, 2012


ROYGBIV Ceremonies

I really like the idea of using another interpretation of rainbow....maybe not roygbiv, but something pretty...
posted by pearlybob at 7:18 AM on June 2, 2012


I didn't want to say this, but . . . Shine is a surname.
posted by liketitanic at 9:25 AM on June 2, 2012


Don't be a company - think about your business as a brand.

Keep your brand name short - "Shine" would work perfectly.

Then use a tagline to explain more about you, for example:
Shine
Non-traditional ceremonies by design
Or
Shine
Ceremonies designed to suit your lifestyle
With more thought and work the above taglines could be improved, I think :-) But note the difference between the two: the first one describes what you do; the second describes the benefit you provide to your clients.

Good luck!
posted by ZipRibbons at 11:41 AM on June 2, 2012 [3 favorites]


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