How to bill for marketing / copywriting
May 8, 2012 10:14 AM Subscribe
How should I bill a client for freelance writing of marketing copy?
posted by monkeystronghold to Work & Money (8 answers total) 11 users marked this as a favorite
After a few years of doing web/design work, I've taken on my first client for a freelance project that is only writing marketing copy. The strategy doc will likely include web copy, blog posts, marketing collateral and social networking content.
I feel like web/ design work is easy to bill hourly, because I can just sit and work out the project. Everything is forward movement. Marketing copy is more difficult because I'm not "muscling" though the words - I'm often waiting for a creative idea to hit me, and there is no telling when it hits me. The five words to define a brand will likely take me longer than all of the copy that fills the pages.
How do people bill out for this type of work?
Do you create a set project cost based on the number of words?
Do you ballpark the "thought hours"?
Do you only charge for the time putting words on paper?