Help me fend off these SEO vampires
April 22, 2012 6:44 AM Subscribe
My boss wants to pay an SEO company more than he pays me! Help me convince him otherwise.
posted by anonymous to Work & Money (15 answers total) 7 users marked this as a favorite
I've been in my current job for 5 years. In that time, I have never considered our search engine placement to be of any significance. We are a real estate company. They do so many things backwards. For instance they hide the address of the property on the MLS so people have to 'call to get more details' so we can somehow hook them. I've tried to explain that, today, someone is very very unlikely to come to our website to search listings that they can't even get details on. They are much more likely to go to zillow (or trulia, or insert MLS aggregation website here) were they get many more details and a much broader result. Who's wrong, me or the boss? There's an upcoming meeting and I need ammunition. Or I need to be accepting. My gut instinct is that it's foolish to spend money on SEO optimization of our website when we're a leading real estate agency in our area (#1 by some counts, absolutely #1 by our name, and typically in the top 10 for "(region) homes for sale)" etc.) and that no one comes to our website to search for homes. Zillow et all have much more staff and a refined search engine that we couldn't afford to build ourselves and frankly I believe anyone who really wants to find a home will just type some keywords into google or bing or what have you. What do I do??? What do I say???