Half of dinnertime conversation is about brands. Or is it?
April 19, 2012 7:53 AM Subscribe
Help me find the statistic, the radio program on which I first heard it, or the source of the unsettling claim that 50% of family conversations are about corporations/brands/companies.
posted by andromache to society & culture (4 answers total) 3 users marked this as a favorite
About 6 months ago, I was listening to NPR affiliate WNYC and I heard an astounding (appalling) stat: half of conversations that families have around the dinner table are in some way about brands. At least, that's how I remember it. It might have been higher or lower than half, but the takeaway is that a substantial chunk of our family time is basically spent shilling for private companies. Since I heard the interview, I notice how often I'm talking with my girlfriend, -- or my Zen Buddhist mother, for crying out loud -- and somehow or another, we wind up discussing Apple or JetBlue or some god-damn company that really has no place at our dinner table (or at least it deserves a much smaller seat there! Maybe a high chair.)
I don't recall the program it was on, or if it was a WNYC show or an NPR one. I remember it was an interview with a scholar who'd written a book with a title that sounded like "The United States of America" (The United Brands of America? But cleverer than that). He had, as I recall, a Western European accent... Dutch? German? Ack, embarrassing how little I remember of this fascinating interview.
In any case, I'd love to know the title of the book, the source of the statistic, or the show that the interview was on so I can re-listen to it (and casually drop that figure in conversation when the discussion turns -- as it so often does! -- to talk of companies).
Thanks, everyone. And a good Pepsi Ford Viacom to you all!