Are you my mother's pop cultural influence study?
April 16, 2012 10:54 AM Subscribe
Help me find a recent study about multi-generational taste being more similar!
I remember seeing a blurb about a study (market research not academic) that millennial and their parents have more similar pop culture tastes. There was some clever term or acronym for it that spoke to the blurring of generational taste. And now I need it!
posted by Gucky to Society & Culture (7 answers total) 3 users marked this as a favorite
I subscribe to a lot of research newsletters -- Forrester, Gartner, Hoovers -- and read a lot of blogs, LinkedIn feeds and various other things.
In the last two weeks, I saw a short blurb about this study and now I'm in the midst of a project that desperately needs it ASAP, and, of course, I can't relocate it.
The general gist was that millennial/teens/tweens were a more powerful pop cultural influence on their parents and that families had more similar tastes than in previous generations/years.
I've searched Forrester for "teens", "generation" and done Google searches on the key words above, but there's just slogs of things and no such article.