New site is so much better, but no one wants to come!
April 12, 2012 12:45 PM Subscribe
Replaced an old website with a new (better?) version in Wordpress and traffic went down. Why?
posted by doomtop to Computers & Internet (14 answers total) 11 users marked this as a favorite
I replaced an antiquated website with nearly non-existant SEO. Things like URLs ending in "?p=43". I put in a Wordpress setup with an SEO plugin, etc. Sitemap, Bread crumbs, URLs related to the content, etc. etc.
I would expect a huge improvement in SEO, yet the results when I view the visitors statistics show a dramatic decline in traffic. Most of the decline is specifically from Google traffic. The site has been seeing about half as much traffic over the past couple months since the switchover.
Why would this happen? And what can be done to at least get back to where it was? I can't imagine going to the old, difficult-to-navigate design makes any sense.