Comments on: It's got lots of triangle shadows and a radial.

Question: It's got lots of triangle shadows and a radial.

FirstMateKate — Thu, 12 Apr 2012 12:28:24 -0800

What style of [logo] art is this?

Here's another example, and another.

It's usually only 2 or three colors, minimal detail, high contrast/shadows, almost always has some sort of radial in it.

This, this, and this are similar, but not spot-on.

Is there a name? A pioneering artist related to this style? A time period? Thanks!

By: The Whelk

The Whelk — Thu, 12 Apr 2012 12:35:17 -0800

Looks in some part like its trying to mimic scratchboard or etching, Rockwell Kent kinda stuff.

By: bcwinters

bcwinters — Thu, 12 Apr 2012 12:43:32 -0800

I would call these woodcut logos for lack of a better term.

By: The Whelk

The Whelk — Thu, 12 Apr 2012 12:47:20 -0800

One part about the history of the evolution of logos is that fax machines caused a lot of logos to be simplified, more graphic and one color, to prevent it becoming a smudge in the transfer. Now that we can reproduce at much higher resolution, logos are going back to being detailed as both a retro-look and because the woodcutty/stamp look is very easy to deal with in Illustrator.

By: violetk

violetk — Thu, 12 Apr 2012 13:19:23 -0800

there isn't really a name for logo styles. like with anything else, trends come in and out and back in terms of logos. i think of these as being vintage industrial because a lot of them mimic the logos of early 20th century manufacturers and mid-western farming equipment and tools.

By: alms

alms — Thu, 12 Apr 2012 13:26:14 -0800

Retro Logos.

By: Blazecock Pileon

Blazecock Pileon — Thu, 12 Apr 2012 14:23:06 -0800

It's called a badge logo.

By: threeants

threeants — Thu, 12 Apr 2012 15:56:08 -0800

In addition to what others have said, I feel like these types of logos are often edging towards or lightly suggesting Art Deco.

By: Sys Rq

Sys Rq — Thu, 12 Apr 2012 17:56:01 -0800

I would call these woodcut logos for lack of a better term.

Yep. Vector-drawn simulated woodcut/linocut.

By: MexicanYenta

MexicanYenta — Thu, 12 Apr 2012 19:21:43 -0800

They look like woodcuts to me, too.

By: FirstMateKate

FirstMateKate — Fri, 13 Apr 2012 07:05:25 -0800

Thanks guys! Woodcut returned some pretty good results, but lino-cut was more consistently in tune with what I was looking for. Badge logos, like Blazecock suggested, didn't necessarily have the shading/color style I was looking for, but the cross-over seemed to be pretty common.

Yay metafilter!