"mandatory" options on a new, built-to-order BMW...is this a permissible business practice? I am in Vancouver, BC.
I want a BMW 328xi Touring (the 3-series station wagon).
In Canada, the base price is $45,700. There are a few option-packages available, one being the "Executive Package" for $2800. The BMW Canada website
let's you "build your own" as just the base model without the Executive Package. I don't want the Executive Package -- it's not just an issue of money, but rather the gizmos included with it will annoy the hell out of me for the next 10 years while I'm driving this car.
When I placed the order with the local dealership, they had no qualms with me not taking any options. We did it as a factory order, built exactly to my specification, as what I wanted (manual transmission and no Executive Package) was not in stock anywhere in Canada. The next day, the dealership called back saying that BMW was only willing to order this car WITH the Executive Package. I.e. the $2800 "option" is now "mandatory". So I told them that I don't want that shit in the car. They responded by saying that I can pay a special "customization" fee (BMW ordering code: ZSP) of $450 to exclude the items that I didn't want.
To recap, this is what BMW Canada wants me to pay:
- $45,700 - base price
- $2,800 - mandatory Executive package
- $450 - exclude the Executive package
I have done some research and confirmed that the local dealership is not lying -- all other dealers, some inside sources, and some bimmer forum posts
all confirm the same. It is BMW Canada's fault. The dealership feels a little bit sorry for me and is offering to absorb the $450 ZSP fee, but I'm still paying $2800 more than I should for shit I don't want!
So...what the fuck? Is this legally permissible? How can I get BMW Canada to play ball and just charge me the base price?
I have already spoken to the Motor Vehicle Sales Authority of BC, and the Canadian Motor Vehicle Arbitration Plan, and neither agency deals with this specific issue. They suggested talking to the Better Business Bureau...and I just rolled my eyes.