I know this isn't really a question with a definable answer, but it's something that has been bugging me for some time. I am very aware that QR Codes have been in use for many years primarily in the warehousing industry as a means of tracking various things, but the current iteration of them as a trendy means of linking to advertisements seems.. well, stupid to me.
First of all, it seems almost exactly like the CueCat
, which people universally derided at the time as just another means of spamming people (that required a purchase of a proprietary piece of equipment no less). But I see little to no difference between this and QR Codes. And while it may not be strictly proprietary, you still need specific technology to use QR Codes.
Secondly, it's not like it's even real content being delivered by the QR Code. The only thing I have seen QR Codes delivery is links, and considering the space that a QR Code occupies, it makes no sense to me to put a QR Code where a URL would suffice and take up much less advertising real estate. I understand the limitations of the format, delivering actual data visually takes a lot more space then a QR Code can accommodate, but as it stands.. it's just a really complicated way of linking you to a webpage, which 99 percent of the time is just an advertisement.
Is it because people think they look kinda cool? Is it because of the mystery factor that advertisers love them (people scan them not realizing they are just being sent to an advertisement aka SPAM)? Between seeing people with QR Code tattoos and them littering nearly every hip and "with it" business be it on their business card or even restaurant menus. The best possible use I can think of them would be a Heinlein-esque "Would you like to know more?" type link, but again.. it's just a URL.. why not just have a URL?
Again, I realize this isn't a question with an actual answer. I am just trying to understand how these things have become so ubiquitous.