I've built it. They're coming. What next?
March 28, 2012 1:29 PM Subscribe
I've started a subject-specific blog and it's going well. What should I be doing to continue building an audience? What timeline is normal for a blog? What should I reading about strategy or expectations?
posted by carbide to Computers & Internet (10 answers total) 20 users marked this as a favorite
The blog is about a city's architecture. It's my hometown and I'm trained in architecture, so it's a topic I care about hugely and am well positioned to handle. I really love writing, research and taking photographs for it and I hope to build it into a platform for other opportunities.
It's three weeks old and I'm averaging 80-90 views a day, with a good return visitor rate and nearly a two-minute average length of visit. I'm using Facebook, Twitter and Tumblr to promote posts (with some other content) and the site itself is on its own domain, running on Wordpress. I am posting M-F consistently, and the weekly visit pattern is very low at weekends, rising M-W, falling T-F. I am involved in the subject-specific networks for it, and it's getting noticed (slowly, steadily!).
(I have had numerous blogs before and have written for publication too, but this is the first time I've had a project that's all my own and getting popular, so I'm better at the mechanics than the strategy, though I'm excited to learn.)
- What should I be reading or listening to, to understand and plan? I can't stand self-helpy entrepreneurial or SEO creepery, but there must be some good material by sane, smart people.
- What can I expect in terms of a timeline? I have a six-month period in my mind for building an audience (before I despair about numbers!), is that realistic?
- Other than researching and producing good content consistently, what should I doing to build an audience steadily?
Any advice would be really appreciated.