What is this popin called?

March 21, 2012 2:28 AM

What is the name of this info box that pops in when you scroll to the bottom of a webpage? Seen here here but also on many other pages.
posted by MarvinJ to computers & internet (5 answers total)

When used in applications this is known as a toast notification.

Looking at the code on a couple of websites that implement this, I see that it is referred to as a 'toaster' (GigaOM) or 'UpNext' (NYT) notification.

From that, I presume 'toast' is the standard.

(There's a WordPress plugin for this functionality.)
posted by fakelvis at 3:01 AM on March 21, 2012

Some more information.

I just noticed that this is also implemented on Business Insider where it is referred to as 'SailThrough'.

I'm aware of two companies that provide this service: SailThru's Concierge and SimpleReach's The Slide.

It seems that an industry standard term for this doesn't exist (happy for a web developer to prove me wrong).
posted by fakelvis at 4:00 AM on March 21, 2012

It seems that an industry standard term for this doesn't exist (happy for a web developer to prove me wrong).

Not a web developer, but I think that the word you are looking for is annoying.
posted by THAT William Mize at 4:11 AM on March 21, 2012 [7 favorites]

Is there a browser add on/plug in/app that will prevent these from appearing?

"Toast" makes sense since it pops up when it is ready at the end of an article.
posted by JohnnyGunn at 5:21 AM on March 21, 2012

Also seen it referred to as a Pull-out Content Panel.
posted by backwards guitar at 6:12 AM on March 21, 2012