How can I get back into SEM volunteer work?

March 1, 2012 8:16 AM

Where would I look for charitable volunteer SEM opportunities?

I used to work at Google and they had an internal program where SEM Strategists could donate some of their time to working on marketing campaigns for charitable organizations. It was a wonderfully unique volunteer opportunity, because many of these org could never afford to hire an agency to manage SEM campaigns, and it allowed a way for people in my profession to contribute a valuable service to further a good cause while leveraging our unique skill set.

I would love to do it again, but unfortunately, it was for Googlers only. I've only found one site which seems to offer a similar placement service, but it seems to not have been updated in ages.

Any thoughts on how I might get back into SEM volunteer work? If no programs exist which match talented SEM strategists up with needy charities, is there any way I could independently seek out charities and offer my services?

posted by reticulatedspline to technology (5 answers total)

My suggestion would be to think of some causes you greatly care about, figure out organizations in that field that you'd love to help, and approach them directly.

Say something like: "I used to work for Google, and I can do X, Y and Z. I love what you do, is there any way I could help you?"

I once got involved in microfinance in a big way by doing just that.

You may need to work on finding the right people to approach, and it may take a while for things to happen.

Also it can be a great idea to hook up with other people you know who might also like to contribute to those same causes.
posted by philipy at 9:09 AM on March 1, 2012

check out catchafire and sparked. both have volunteer projects (catchafire is usually 25-30 hour projects, sparked is microvolunteering so 15-30 MINUTE projects) targeted towards specific professional skill sets, including SEO/SEM strategy.
posted by dynamiiiite at 9:54 AM on March 1, 2012 [1 favorite]

Also there is All for Good. Looks like it aggregates feeds from places like the ones mentioned above.
posted by philipy at 10:12 AM on March 1, 2012

Use Gmail.

Seriously.

I can't think of too many volunteer / charitable organizations that are going to turn down free help with their web site from anybody qualified, let alone somebody with Google on their resume. However, I would suggest focusing on small / local orgs that don't generally get access to your kind of skills. The DNC, or Cancer Society, or whatever have staffs and budgets and all that in place - not to mention bureaucracy. You want to find organizations where you can email the Executive Director and expect a reponse back.
posted by COD at 10:15 AM on March 1, 2012

Is there a Google Alumni group? They might be able to help you out.
posted by parmanparman at 4:45 AM on March 2, 2012