How does an ad-buyer make their money?
February 17, 2012 11:30 AM Subscribe
How does an ad-buyer get paid in an agency? And how does that information get relayed to the client?
posted by rev- to Work & Money (3 answers total) 2 users marked this as a favorite
My understanding is that ad-buyers you tack on a set percentage on top of the cost of ads, right? (If i'm off base, let a brother know!) If you bake your costs into the ad-buy itself, how do you report it to the client? For example, if you buy $10,000 worth of IOs, and you charge a 20% mark-up, do you tell the client that they paid for $12,000 in ads? Does the client know the percentage markup? Is there an industry standard (like how an actor's agent always makes 10%) or is it negotiable?
Thanks so much for the help!!