What's the best way to reach out to advertising agencies about work?
February 15, 2012 6:08 AM Subscribe
So how exactly does a junior advertising copywriter introduce herself to agencies?
posted by anonymous to work & money (6 answers total) 11 users marked this as a favorite
My situation: I recently graduated from a creative internship at a major agency. It was my first advertising job after doing a 180 in my career, and I loved it and want to stay in the industry.
I've been sweating bullets over my portfolio and sought feedback from everyone I respect, and I'm now reasonably happy with it (though I know your portfolio is always a work in progress). A friend is currently designing up the latest version, and I hope to have it printed soon. I have a website I'm pretty happy with. I've started a bunch of personal projects since I finished two months ago, and while small they've been well received. I reached out to a headhunting type recruiter, though I'm nervous as I haven't heard anything from them in over a month. I have a lot of friends in the industry, and recommendations from impressive people I really respect.
I'll be the first to admit I'm very junior, but I should be able to get it together to at least set up regular meetings, right? But it's been crickets. I just don't know *how* to talk to agencies. I've had exactly one meeting, and that happened when I put together a big (perhaps gimmicky) package of things and physically showed up to the agency I was interested in and asked for the recruiter. I told a friend about this, and she told me people hate gimmicks, and then upbraided me about being 'unlikeable' (probably a subject of another question, but suffice to say her comments totally knocked the wind out of me).
So what do I do?? I've been actively sending emails to recruiters at agencies, but... nothing. No response. I'm going to a few big agency parties this week and hope to talk to the right people, but I feel really stuck about how to translate 'networking' into 'meeting'.
FWIW - I ideally want a junior position, but I would be happy with another internship. I don't have a creative partner and I'm looking. Some people have suggested I go to ad school, but I don't have the finances for that. I'm just super keen to get back into the fray.