Facebook marketing for social media newbie organization
February 14, 2012 10:53 AM Subscribe
How can a small nonprofit best publicize its upcoming national conference on Facebook?
posted by QuantumMeruit to Computers & Internet (1 answer total) 4 users marked this as a favorite
I am active in a small nonprofit patient support organization with a national following/audience. Its conferences draw about 500 people.
The organization has about a thousand "likes" on Facebook. There are a few dozen people who post sporadically on the organization's wall, and the organization's staff does some work, too.
Almost all of the conference attendees will travel to attend the conference (some internationally). Some attendees are very connected, others not-so-much.
How should the organization publicize the upcoming conference on Facebook, and how can/should that best relate to the organization's (relatively static) website? Registrations are open now but the conference isn't for several months.
As I see it the goals are: (1) get information about the conference to potential attendees; (2) build buzz and excitement in attending the conference for those who have committed to attend; (3) cause others in the target audience to attend because of the added buzz and excitement and (4) gain attention or even donations from non-attendees. I am not sure how to best accomplish these goals, however.
Examples of similarly situated, highly effective social media campaigns would be great, too.