Part of my commute goes along Sunset Blvd. in West Hollywood. There are a ton of billboards. Now I'm curious about billboards. Could you answer some questions about billboards for me?
In particular, there's this one giant HBO billboard
, which is actually the side of a building that they redo every week or so. It seems to take about 24 hours to redo it, because I frequently see it half-finished, but I never see anyone working on it.
Does anyone know the process used to redo the side-of-a-building billboard? Can anyone estimate how much it costs to redo/ repaint it? Do you know if HBO owns the building, or rents the billboard?
What about the regular billboards? Most of them seem to get redone every week or so as well, but I never see them half-done, so I assume they get redone at night. What's the process for redoing them? How much does that cost? Any idea how much it costs to rent a billboard on Sunset?
If you have other information on billboard advertising, please share. I am particularly interested in how they get giant photography quality images up on the billboards.
(I have google searched & read the wikipedia page on billboards, and it was very interesting, but didn't answer all my questions)