How to launch a Facebook campaign to help youths at school?
February 8, 2012 3:07 AM Subscribe
I need ideas for a social media campaign to target young people who lack motivation and aren't doing well in school. Are there any Facebook campaigns that I draw inspiration from?
posted by mordecai to Computers & Internet (4 answers total) 3 users marked this as a favorite
I work in a non-profit and we gathered some pretty damning statistics last year of kids (between 16 and 19) not doing well in school coz they lack interest and are mixing with bad company.
We need to reach out to these kids and help them (though they don't feel they need it!) so they can have a chance in life. We've got our TV and radio spots and all, but we feel that Facebook is the ideal platform to reach out and engage them.
Problem is, we're trying to 'convert' a demographic that doesn't wanna be converted. We're not seen as a 'hip' organization and they certainly don't wanna be associated with us.
We have quite a fair bit of money to spend and we have close ties with the media and our local TV stars are available to us, so it's not entirely hopeless. But we're seriously lacking ideas on how we can use Facebook to reach out to these kids in a way that's lasting.
I'm looking for examples of other Facebook campaigns around an 'unsexy' matter that was done well and was hugely successful.
Help? And thanks in advance!