Advertising with Apartments.com CTR discrepancy...scam?
January 24, 2012 1:56 PM Subscribe
I took out an advertising package with Apartments.com. This is no cheap proposition, at $2,000 for 500,000 impressions. I wasn't expecting much out of this, but was hoping for at least the 0.05% the apartments.com rep claimed was their average, considering that our company is in the moving industry and has some impressive accolades under our belt all mentioned in our ad.
50,000 impressions in and my apartments.com contact claims there've been 18 clicks (0.03% CTR). However I only see 6 originating from apartments.com, 2 of which were just me testing out the ad.
posted by grammalvsu to computers & internet (6 answers total) 1 user marked this as a favorite
They say they don't know the reason for the discrepancy. However, they also don't seem to know much of anything. For example, they said all GA referrals would reportedly be from apartments.com, however, the 6 I did find were actually from ad.doubleclick.com. I had to drill down to see they were from a apts.com directory therein to confirm.
Any ideas on solving this discrepancy? I don't see any other referral entries in google analytics that look like they could be from apartments.com. Any chance the reps are being dishonest on the success of this campaign, or even how many impressions they're actually posting? How in the world could one actually verify an advertising company is truly delivering on what they promised?
Feel free to give me any and all advice and thoughts you think of, relevant or not. I'm always interested to hear what the users on metafilter have to say. A very intelligent bunch, and very generous with your knowledge!