Do people run like clockwork? (In large open spaces)
January 23, 2012 3:30 AM Subscribe
Is it true that people flow through convention halls, shopping malls and similar areas in a clockwise direction, more often than not?
posted by piato to Society & Culture (15 answers total) 5 users marked this as a favorite
Our assigned business adviser told us that this is indeed the case, and furthermore that all meaningful purchasing decisions are made between twelve and three o'clock. The latter claim seems believable, but I haven't been able to find any evidence for the former online.
I'm also slightly unclear on what exactly it actually means - that visitors walk in, and imagine themselves at 12, facing 6? Or that they enter and imagine themselves at clock-centre, facing twelve? In which case they would turn… right?
I'd love other any related information, and any other positioning tips. We received some absolutely amazing advice here
, and it helped an enormous amount - I'm super grateful!