Help me make sense of the facebook
January 19, 2012 9:04 PM Subscribe
I'm in charge of inviting people to Facebook events for a small nonprofit. We've started tracking the number of people that say they are going and maybe going on Facebook vs. the number of people who actually show up to the event. It looks like of the people that say they are going or maybe going to an event about 50% actually show up.
Is this a normal show up rate? Has anyone done statistical study on this kind of data?
Bonus: Does anyone have tips on getting a larger percentage of people to show up?