Just ______ it
January 13, 2012 11:07 AM Subscribe
If you change a word in a trademarked advertising slogan, can it be used, or is it trademark infringement?
posted by ljshapiro to Law & Government (8 answers total) 1 user marked this as a favorite
For instance, can a company use "Just buy it" as their tagline when Nike owns the trademark on "Just do it"? (The company in question is not in any way a competitor of Nike. Completely different product.)