Selling a product wholesale – How do you do it?
January 9, 2012 4:57 PM Subscribe
Know anything about selling a product wholesale? To local shops? Looking for some hivemind retail knowledge!
posted by amanda to Grab Bag (5 answers total) 5 users marked this as a favorite
I've got a poster that I'm selling through an online shop and through Etsy. I launched it just before the holidays and did pretty well! My next task is to see if local shops would be interested in purchasing some number of posters at a wholesale price. Cock-a-doodle profit, right?
Well, first off, I'm totally nervous about approaching anyone but I'm hoping if I get my ducks in a row, I won't feel so nervous. Here's some questions I'm trying to answer –
The biggie: how much should my wholesale price be? It should be somewhere between my break even costs and my regular online purchase price. Is it a negotiation? Some of these shops will be small businesses whereas others could take bigger volumes. So, someone might buy, say, 5 posters to see if they do well and someone else might go for 50! Volume gets a discount, right?
Another thing: packaging. These posters are fairly large, roughly 12x24. Some shops might not have any kind of standard poster display and, ideally, this poster wouldn't just go in some rack with dozens of other posters. But, offering a display system gets costly. Who bears the cost of that? I think a small biz might love a display that they get for free but a larger biz might not be interested in whatever I could monkey together.
Lastly, I kind of think this is like a job interview, it would be best to get introduced by someone ("You should check out my friend's posters for your shop!") but that won't be possible in most instances. However, is it best to just walk into a shop or better to call and try to get the owner even if it's "cold."
Would love any experiences/insights anyone can share – no matter which side of the transaction you have been on.