Sharing experiment data
December 21, 2011 1:07 PM Subscribe
Is there a way to access Google Website Optimizer experiment data/results via a Google Analytics account?
We finally have something that we want to test using Google Website Optimizer, but now that I've set up the experiment as a proof-of-concept and am waiting for data to accumulate, I wonder what the best method to view this data will be. GWO requires that you have an Analytics account to run, but I can't really see a way to see the data inside of Analytics--just in the GWO controls and in AdWords, of all places.
It looks like they want you to create an AdWords account for access to Analytics and Optimizer data in one place, but that seems awkward at best. (It feels like there are three different teams with conflicting goals working on this and the end result is this compromise and customer confusion, but I could be projecting here...)
I'm a firm believer in teaching people to fish when it comes to looking up site data, so I'd like to have another method for sharing besides asking people to create Yet Another Google Service Tie-in to accounts or exporting data out of Website Optimizer. Should I just wait for the inevitable Google+ integration?
We finally have something that we want to test using Google Website Optimizer, but now that I've set up the experiment as a proof-of-concept and am waiting for data to accumulate, I wonder what the best method to view this data will be. GWO requires that you have an Analytics account to run, but I can't really see a way to see the data inside of Analytics--just in the GWO controls and in AdWords, of all places.
It looks like they want you to create an AdWords account for access to Analytics and Optimizer data in one place, but that seems awkward at best. (It feels like there are three different teams with conflicting goals working on this and the end result is this compromise and customer confusion, but I could be projecting here...)
I'm a firm believer in teaching people to fish when it comes to looking up site data, so I'd like to have another method for sharing besides asking people to create Yet Another Google Service Tie-in to accounts or exporting data out of Website Optimizer. Should I just wait for the inevitable Google+ integration?
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This may change in the future, but for right now the only solution I've found is either exporting PDFs or getting people to create an AdWords account for their Google Account. There's a hook there to view experiment data.
posted by fifteen schnitzengruben is my limit at 9:17 AM on January 4, 2012