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December 4, 2011 6:44 PM Subscribe
With holiday gift guides in magazines, what is the process like?
posted by amicamentis to media & arts (11 answers total)
It seems many magazines feature a "Holiday Gift Guide" in the November/December issue - gift guides for dad, for mom, for your BFF, et cetera. I know this may differ from one publication to the next, but.. how does it generally work? Do they get a ton of sample products during the year and pick one? Does the company pay to have their merchandise included? Is it a deal with their advertisers?
If anyone has worked for a magazine or can offer a lead for a blog or book that may describe it, I would love to hear about specifics. Thanks!