New one-main-person business website: "I" or "We"?
December 4, 2011 8:25 AM Subscribe
After nearly a year of being unemployed and looking for that perfect job, I've decided instead to start my own business. It is set up as a sole proprietorship, but I will be collaborating with a bunch of fellow freelancers as their services become necessary (video editors, etc). On my website (which is set up as the name of my company), I have been using "we" to describe the work. "We have ten years of experience" "We have a specific passion for telling stories", etc.
I'm not trying to fool anyone (my "about us" page basically says "this company is SoftLord, and also other awesome freelance partners"), but I'm having a difficult time figuring out the proper language to use. I've been going back and forth on this with fellow solopreneurs (yeah, I know) and there hasn't been any consensus.
Is this disingenuous? Should I be using "I" instead? Snowflake inside.
posted by softlord to Work & Money (25 answers total) 4 users marked this as a favorite
Does phrasing things in "i" vs "we" make a significant difference in how a service organization is perceived? I don't want to come across as though I'm lacking in resources, and the phrasing of "I'm passionate about..." seems a little awkward to me when its descriptive text on a business site selling services.
So, what say you, hivemind? Better to say "I am this company" throughout and risk being thought of as a dinky operation when in fact I have many resources outside of just me, or keep it as "we" and feel slightly less than forthright?