On the subway home (NYC) I was looking at the ads in one of those subway take overs where all the advertising is for one brand ( I work in advertising, this is interesting to me and what I do if I'm alone and bored with my book).
The takeover was for Jameson whiskey. They have one campaign running now which is copy and creative depicting little "anecdotes" supposedly from John Jameson, which are mostly accounts of his manliness and the popularity his whiskey brought him and his town.
One example: A man who stole my whiskey used the defense that no one could resist a bottle of Jameson. I had no choice but to testify on his behalf -- John Jameson.
There's one I really don't understand though. It shows Jameson and another man with their white handkerchiefs out, like they are about to fight. Behind them, about thirty men are standing with handkerchiefs out. The copy reads: I was once famously challenged to a duel by a whiskey rival. At which point my rival was famously challenged to a duel by everyone else in town. --John Jameson.
What does this mean? Why would everyone want to fight the rival? Wouldn't a duel end in death? Would the rival have to fight everyone else first, and then Jameson, so the townsmen were trying to protect him? Or, was everyone else angry that someone would want to fight Jameson and so wanted to fight the whiskey rival?
Thoughts? I don't have a direct link to the ad, but you can see the campaign plus the ad in question on the Jameson site
. ( you have to provide birthdate to enter the site).