Help me confidently add social media-er director-thing to my resume!
October 31, 2011 8:00 PM Subscribe
My boss has given me a weekly budget to run "social media" bonuses for our employees (finicky teenagers). Social media experts, any tips on how to make this project effective? Also ideas for bonuses/challenges very welcome and appreciated.
posted by ad4pt to Technology (11 answers total) 5 users marked this as a favorite
So I work for a company who hires managers who hire teen sales reps to do door-to-door sales. The company is in the process of re-branding, remodeling, etc. and one of the things we’ve started doing is mass texting our reps and doing regular posts on our Facebook page every week.
I began to realize that the mass texting this was kind of annoying to kids and no one was participating on the Facebook that much because they weren’t getting anything out of it. I brought this up to my boss and convinced him to give me a weekly budget of $50 to run text and Facebook bonuses every week.
My idea: I would text everyone one day a week with a question, for example: “What are the steps of the sales presentation?” and the first one to text back would get a movie pass/gift card/etc. Or it could be something creative like come up with a good slogan or something. I would do one on Facebook with a different theme.
I think the idea is good- kids will like it because (on top of their paychecks and many other cash bonuses we throw out) they will be constantly winning STUFF (giftcards, tickets, etc.). Ultimately we want to stimulate online interaction between reps, a site where parents and friends and kids can look at be jealous, keep the kids happy etc.
Is this the most effective way to go about this? Will this work? Is there anything I’m missing?
Also, I am having a hard time trying to think of challenges for the kids. The steps of the system was easy, I just did a Halloween costume contest one, I’m considering a trivia one, etc. I would ideally like to do creative ones where the reps think of the answer, or answer a question to something but it’s hard for me to tell what teenagers will think is lame or cool/fun. Any suggestions for things I could do would be extremely helpful.
Also, any suggestions for cool prizes would be appreciated. They’re usually between 14-17. For prizes so far my ideas are things like gift cards to food places, iTunes cards, movie tickets but I’m not exactly sure what’s trending in that age group. MY budget is $50/week but I want to kind of fluctuate the value of the prizes based on how difficult the challenges are. For example something creative I’d maybe throw out a prize worth $30 and an easy one $10 gift card.