Transform a marketing person into a product person in 12 easy steps. First admit you have a problem...
October 25, 2011 10:37 AM Subscribe
Help me be the best product development person ever! (Or, what don't I know about product development that should scare me?) Books, research, advice, online courses, whatever!
I've got a potential opportunity to move from the marketing side of my company to the product development side working on mostly hardware (although there are some software components, they would be developed to enhance the experience, not be sold on their own).
They like my "passion for the category" and think I could bring a fresh perspective to the product line, etc. But I feel like there's a big difference between selling it and making it and I don't want to be the schmuck who takes 6 months to add value to the team.
Yes, I know the team and I've met the engineers -- and I speak product better than any other marketing drone. I've been to the factory and understand terms like "bill of materials" and "firmware." But it's still a major career shift for someone who has working in the field she got her schooling in for more than 10 years.
1 - Can you recommend resources -- books, podcasts, whatever; I know the consumer industry, but I suspect there's a lot more to product development than knowing the term "scrum"?
2 - Any advice of what to do, or what not to do, knowing that a reformed marketing person is one step up from contagious leper in most circles
I need to know stuff to actually succeed if I get an offer. Or be scared off so I don't get into something I can't succeed at.