September 27, 2011 6:16 PM Subscribe
I have until noon tomorrow to prove to my company that switching out our proprietary CMS system to Wordpress is a terrible idea. Difficulty: I know nothing about Wordpress. Help!
posted by Melusinewave to Technology (16 answers total) 4 users marked this as a favorite
Okay, here's the problem:
I provide articles to many different web sites covering my company's area of expertise. Thousands of them. Until now, we've hosted the article pages and templates ourselves; this way, we can append tracking and display the proper template for each affiliate/partner.
Awhile back, the developer who created our proprietary CMS was fired. This software was built and designed over a decade ago, and nobody in the company knows how it works or how to fix it (including me). Said developer is uncontactable and whereabouts are unknown.
Now, upper management has decided that I should just "put everything on WordPress" - however, they do not understand how the content distribution system works. Right now, I might be displaying the exact same article on 17 different sites; each of the 17 sites has a unique tracking ID. I am easily able to see who visits my company's site, buys a product and/or how long that visit lasts from each affiliate, including page views. I calculate and divide the revenue share with each affiliate based on this tracking system.
Right now, the CMS I have is essentially an interface for managing the actual data stored in SQL database tables. Each article is like the filling in an Oreo; my job is to slap on the cookie parts (one side being the affiliate article template, and the other being our company's tracking/billing/promotions for new products/etc.). Also, there are no timestamps or publication dates on our articles; while we might promote product A in one part of US this year, it won't roll out to the rest of the country (or globally) until months or even years later, if at all. However, to work within my limited budget, I must re-use the same article to promote the same product along different timelines on different sites to different competing businesses. Therefore, there can be no set publication date or timestamp.
While our proprietary CMS can do all of this, I don't believe Wordpress can... can it? If I'm right, how can I explain this to a brand-new CEO (who has no technical background) or the social media consultant they hired who made this recommendation - in layman's terms?
If what they're asking for can be done in Wordpress, HOW?
And finally: IS there an open source or cheap/affordable CMS that can do what I'm currently doing? I've spent all day looking at options and I need a solution that works right out of the box.