How do I get Urban Outfitters to carry my book?
September 19, 2011 7:37 PM Subscribe
I wrote a book and would like Urban Outfitters
to carry it - what specific steps would you take to ensure this eventuality?
posted by Sully to Media & Arts (6 answers total) 2 users marked this as a favorite
So I wrote a book that I think would fit perfectly with the other books I usually see at Urban Outfitters. It is hip, ironic and young. It's a Choose Your Own Adventure style book from the point of view of a housecat. But I am unsure as to what exactly I should do to make this happen. Do I write to their "acquisitions director"? Do places like this even have such a thing? I have never worked retail so I don't know how these things work usually. Who decides what books an Urban Outfitters will stock? Is there a head of hipsterism? Or - would this be seen as not very cool - to actively court being stocked by a store? Possibly the person who stocks the shelves at UO likes to "discover" things and if I send them my book for consideration, they would consider that pathetic. Anyone with any kind of knowledge of how a retail store will come to stock a particular item, I would appreciate any sort of advice you could give me. Thanks!