I plan to mail 4,500 postcards to a different group of customers every day. And I want to do the majority of the work myself. Can you help me to master bulk-mailing?
Let me explain below the different steps I see in the process (I was really surprised there was no how-to guide for this on the internet!), and perhaps you can give me recommendations as to how to improve the process. I have already decided I want to do this myself for the experience, so comments referring me to a good mailing house will not be helpful.
: Obtain a permit to use a postal-imprint
so I can avoid having to manually put postage on each post card. Should cost around $175, then another $175 in annual fees for mailing.
: I plan to have thousands of postcards preprinted (including the postal imprint) from PsPrint
. I will use their 14pt. C1S Gloss cover stock for the postcards because the front is glossy and the back is matte and printable. (If you have any suggestions for other / better or cheaper printing houses, please let me know). I will store the extra cards and use them as needed.
: I need to obtain software to CASS-process my addresses, print the addresses on the postcards, print the postal barcode, and also print out the postcards in presorted order to save on postage. I am currently looking at DAZzle Express
made by Endicia. It costs about $300, but I can't find any reviews of it online, and there isn't much info about it on their web site. If you have any other recommendations for other software that is cheaper or better, please let me know. Remember it needs to cass-certify the addresses (I have them as an excel file), print the addresses and postal barcode, and print them out in presorted order.
: I need a printer to print addresses on the postcards, which is able to feed a large amount of 4x6 cards without any problems. I would prefer a consumer level laser printer (although I heard laser might have trouble with the gloss on the postcards due to the heat used in the printer it might gunk up the printer) or inkjet printer if possible because of the cost savings. My impression is none are really designed to feed that kind of quantity of postcards, and even if they do, they might curl the post cards or have other drawbacks.
For that reason I have been looking at the Secap SA3000 Address Printer
, which is around $4,000-$5,000. I think that is kind of crazy expensive for a silly specialized inkjet printer, but it is what it is. I have a Canon Pixma 3500 sitting new in the box that I might try to use, but I don't know if it will reliably feed and reliably handle that kind of volume. I also have a Samsung ML-2010, but I think that will only feed cards one at a time which is kind of worthless at this volume.
So the main things I am looking for are suggestions for which printing house to use, which software to use, and for the printer I need to make this all work.