Applying for jobs that fall broadly into the Marketing, PR & Communications field, and need a quick reality check on the issue of qualifications and experience.
I have read elsewhere
on AskMe that employers will usually have higher regard for a broad liberal arts education than a specific Marketing degree. Is this the case in Australia too? If so, it doesn't seem to be reflected in job advertisements.
I'm finding nearly every role in this area that I've been looking at has criteria such as 'Tertiary qualification in marketing or communications or similar' PLUS 'Solid experience in a communications role' or something along those lines.
I have a liberal arts honours degree with an English major. Would this be the kind of 'similar degree' they're referring to, or am I being naive? It seems so common for the specific Marketing degree to be mentioned that I'm starting to wonder if I'm wasting my time by applying.
I also have a few years' experience in roles that have included lots of PR/comms sorts of activities (writing, editing, events management, design, producing web content, public speaking, promoting my organisation in various ways). So I know that I have all the necessary transferable skills, but as marketing was not the central function of the job, it was not really expressed in the position title. It would be misleading to describe these roles as a 'Marketing job' - rather they are 'Jobs that include marketing'.
In your opinion, Hive Mind, am I wasting my time applying for these non-entry-level jobs when the first two criteria seem to specifically exclude me? I am just mostly applying and trying my luck anyway (which I have been doing) but I my motivation is fading and I would welcome a little reality check - should I consider getting a Grad Dip or something to get my foot in the door?
In case it's relevant - my dream job would be marketing a nonprofit organisation of some sort, by doing a diverse range of duties from writing to designing newsletters to public speaking to event management etc.