It looks a lot like Friz Quadrata, especially the A, but in the photo the P is even width throughout the stroke, and the W doesn't have a leftward serif on the middle peak.
You can check on "what the font". I tried. It looks like it is unique, especially made for the ad. posted by yoyo_nyc at 1:56 PM on August 2, 2011
I think it is ITC Symbol of the medium or black weight with tight kerning applied and perhaps a slight stretch vertically on the black weight or faux-bold on the medium weight. posted by Khazk at 4:14 PM on August 2, 2011 [1 favorite]
Seconding ITC Symbol. posted by tepidmonkey at 4:20 PM on August 2, 2011
If you can't figure it out from the main site, there are a lot of helpful people on the forum posted by radioamy at 4:59 PM on August 2, 2011
Seconding Copperplate ... I'm thinkin' it's some Thirty AB
in ALLCAPS!!!1! posted by Rube R. Nekker at 6:39 PM on August 2, 2011
Khazk is dead on, although I think the weight is normal bold. And it has been compressed horizontally.
It's not Copperplate 30 AB - the "G" is wrong. posted by Benny Andajetz at 7:16 PM on August 2, 2011
Yup, definitely stretched vertically, I did try WTF and some of the other font survey apps beforehand, but without finding a match. posted by furtive at 11:08 PM on August 2, 2011
« Older What are some good low-carb si... | Can anyone recommend to me mus... Newer »
posted by TWinbrook8 at 1:51 PM on August 2, 2011