What is the price on my head?
July 24, 2011 7:00 PM Subscribe
How much am I worth to facebook (or G+, or even MySpace for that matter)?
posted by fings to Work & Money (12 answers total) 3 users marked this as a favorite
As blue_beetle's famous comment
states, I am the product being sold. How much am I worth to the various social networking sites?
I suppose I could look up the market cap of each company and divide by the user base for a rough estimate of value, but I was wondering about other estimates, such as how many advertiser dollars are directed toward me per year on the various social networking sites.
Also, are some users more valuable to FB/G+ than others? Do advertisers pay more to advertise to selected subgroups, such as college graduates, or people who "like" a particular band?