How to pick best "keywords" to promote videos?
July 21, 2011 11:37 AM Subscribe
I'm been using both Google Adwords and a Facebook ad to promote an new album, but I think I'm using weak "keywords". Could I get the Metafilter community to look at a few no budget videos I've made to help me figure out "better" keywords to advertise my music? Or am I just wasting my money?
posted by Dr.Rhetoric to Media & Arts (5 answers total)
First off, I'm not a professional musician and I have no plans of promoting my new album by touring (I'm really too old for that, and my real job is teaching high school). However, I did spend the last 18 months making this album and it's exactly the project I'd hope it would be. Since I'm just another aging hippy with rock and roll dreams, I've been making zero-budget music videos with movie footage from the pubic domain and green-screening myself in. I now have four of them on youtube and I've been using a combination of YouTube promoted videos, Google Adwords, and a Facebook ad to promote these videos.
I've not spent much money (since I'm a school teacher, you can probably guess why), but for what I have spent, I don't feel like I've generated nearly the traffic to these videos as I expected. Perhaps I'm using poorly chosen keywords; perhaps I'm just wasting my money. So, if any of you don't mind helping out someone who has no idea at all how to promote himself from his living room, please look over my videos linked below and let me know what you think I should be using for "keywords" to drive traffic to my videos (or if you have had your own experience with this, and feel as though I'm just throwing good money after bad, please say so; I will hear you).