My firm is about to send out a huge load of spam, thinking that they are "email marketing." I don't know how to stop it, or how hard I should try before I give up and sit back.
I am temp-to-perming for a small professional-services firm, just doing admin work. However, I am by far the most tech-savvy person working here (previously
This firm, spearheaded by the “Marketing Manager” aka the boss’s wife who has been doing word-processing for the past 20 years, is embarking on its first attempt at “email marketing” by doing a “blast,” whereby they will send out an email to about 400 people that have never heard of us, with an attachment
[groan] that is a PDF of our brochure. The subject of the email will be “Important information about your regulatory practices” or something. The recipients’ addresses will all be in the BCC field. I don’t know exactly where the names came from but it looks like the output of some kind of online database search. Lots of email@example.com’s.
I tried to bring this up. I tried to explain that sending unsolicited bulk email is spam. That there are laws about bulk commercial email. That spam is illegal. That if people mark this as spam, the firm’s domain will get blacklisted and they won’t be able to send email to people who want
to receive mail from them. That they could get fined per email. That email is not like regular mail, and that you can’t just send out 1000 commercial things to strangers. That even if you could do this, no one is going to open an attachment from a stranger if it even gets through their junk filter.
Their solution is to only send to ten recipients at a time. But that I “don’t really know what I’m talking about.”
Does anyone have tips on how to successfully convince them that this is a Bad Idea? I understand this mostly intuitively but I don't know where the technical "lines" are between just emails to strangers and spam. How do I explain or hit this home to people who still use AOL?
And/or, when should I stop and say "they don't want to hear it/this is not my job" and just let go? I feel a sense of responsibility because I know something that they don't. And I will be the one hitting the bit red "send" button.