SubscribeTurner assigned Messersmith uniform No. 17—instead of the No. 47 he preferred. He also gave him the strange nickname, "Channel." With the name over the number, the back of Messersmith’s shirt served as a commercial for Turner’s television station—Channel 17 on the local cable system.
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http://seattlepi.nwsource.com/baseball/18800_aguy16.shtml
posted by johndavi at 8:23 AM on May 11, 2005