range of an advertisement

May 8, 2005 8:30 AM

People outside of New England but in an area where Dunkin Donuts has TV advertisements-- does an ad for Dunkin Donuts featuring Johhny Damon and Red Sox GM Theo Epstein play in your area? It's obviously an expensive ad, but it seems very regional.

The other idea is that DD is getting their money's worth by playing it in New England every 30 seconds. I think about throwing shit at the TV because I'm so sick of it.

posted by Mayor Curley to media & arts (11 comments total)

i haven't seen it here in NYC.

(ot: but adwise, there's a perfect Speed Racer Geico ad running)
posted by amberglow at 8:56 AM on May 8, 2005

I obviously haven't seen it, Mayor -- does Johnny multiply the bear claws to feed a multitude of hungry fans?
posted by matteo at 9:02 AM on May 8, 2005

does Johnny multiply the bear claws to feed a multitude of hungry fans?

The gist of it is that Damon is actually quite bald and the long hair is a wig. Epstein catches Damon tending to the wig on a styrofoam head and then Damon bribes him with fancy Dunkin Donuts coffee to keep the secret.

It's funny the first time you see it. But not after about the third viewing.
posted by Mayor Curley at 9:21 AM on May 8, 2005

The one with Schilling practicing the Bahston accent was also regional.

Expensive? Sure, but when you have a franchise location every three blocks, it spreads out nicely. Profit margin in coffee is enormous.
posted by Saucy Intruder at 9:26 AM on May 8, 2005

You can also pay people less simply because it is a regional ad.
posted by smackfu at 10:08 AM on May 8, 2005

Dunkin' Donuts is actually pretty regional -- we certainly don't have them down here in the midwest like they are up east. There is maybe one every 20-30 miles or so.
posted by ontic at 10:30 AM on May 8, 2005

Brand Signs Theo Epstein and Johnny Damon to Bring On Spring Fever in New Iced Latte Campaign.
posted by ericb at 10:59 AM on May 8, 2005

Not in Philly. We're getting the ad with the guy walking down the street with the mannequins.
posted by mbd1mbd1 at 1:04 PM on May 8, 2005

I don't think a commercial featuring Theo Epstein would really work outside of NE? I think everyone knows Johnny Damon by now, but Theo Epstein is hardly recognizable outside of Red Sox Nation.
posted by apple scruff at 1:14 PM on May 8, 2005

we have the mannequin ads too, and they're creepy. (altho not as creepy as the Burger King king)
posted by amberglow at 4:33 PM on May 8, 2005

Johnny Damon's also in a cell-phone ad (Cingular or Sprint?) that's playing out here (Northern California). But that may also just be on cable -- I haven't paid enough attention to know if it's running on the networks, too.
posted by occhiblu at 8:48 AM on May 9, 2005