Gift Card Recursion
April 14, 2011 3:06 PM Subscribe
Why is letting our customers use gift cards to buy gift cards a bad idea? Or is it?
posted by anonymous to work & money (27 answers total) 3 users marked this as a favorite
I work for a small online retail company and, in the course of doing some website usability QA, discovered that we allow customers to use gift cards to purchase other gift cards. This seems like a terrible idea to me, but I'm having a hard time articulating why. Is it in fact a terrible idea (for us as a company trying to make a profit)? Why or why not?