How to write better telemarketing scripts?
April 12, 2011 7:48 AM Subscribe
Can you recommend some resources to help me learn how to write fantastic outbound calling (telemarketing/teleprospecting) scripts?
This week my "real job" responsibilities expanded to include writing outbound calling scripts for a small B2B telemarketing and teleprospecting team--and I'm flummoxed. Supporting field sales has given me an understanding of selling/sales process, and I'm an experienced copywriter, but thus far my outbound scripts take forever to write and aren't particularly effective.
Any ideas on how/where to get help? Sample or templated scripts for "standard" calls such as requesting contact information or following-up on a conference/webinar would be super-helpful in addition to some general "how to" from the trenches.