What cities have been able to re-brand themselves?
March 29, 2011 7:22 AM Subscribe
What are some small/medium-sized cities who have gone through re-branding exercises and come out successful?
posted by dflemingecon to Grab Bag (19 answers total) 8 users marked this as a favorite
I live and work in a city in flux, both in terms of its direction and how it chooses to promote itself. This has led me to want to learn more about the world of city marketing/branding. I don't have a background in this, I just am really interested in learning how a city transforms the way people (both its own, and external) look at it.
Are there good examples out there of small/medium cities (say, greater than 50,000 people but less than a million) who have been able to shed a brand they didn't like in favour of a new one? I know Detroit seems in the process of trying to do this, but any success stories (and any background you know for how it was successful) that you can provide me would be greatly appreciated.
Also, are there any well-known awards for this type of thing? I did some Google searching, and know the IEDC does some marketing awards, but wondered if there was anything else out there too. Thank you!