Marketing an internal website
February 11, 2011 5:11 PM Subscribe
Launching a global internal website...how best to market it?
posted by heigh-hothederryo to Work & Money (4 answers total)
The site replaces a number of existing geography-based sites, and has an intended audience of several thousand (which is a fraction of total headcount) employees around the globe, all of whom speak English. Senior management will of course send emails and voicemails, and we'll have Powerpoint slides and the whole megillah.
But, how to really encourage deep interaction with this new resource? Considering screen-based video tutorials, but I doubt many will use them. Embedded video explaining site features? Audio-only instructions available by click? Something outside the site? What makes you really respond to an internal communication and then take action? I'm being vague, yes, but I want some funky ideas.