Not "Shock and Awe"
December 25, 2010 10:57 AM Subscribe
What's the term - I think it's military - for overwhelming an opposing force through sheer quantity of techniques used/people deployed? "Shock and awe" is not the term I'm looking for.
posted by outlandishmarxist to Writing & Language (37 answers total) 1 user marked this as a favorite
Mass something or saturation or something along those lines. It's the opposite of pinpoint targeting. I'm trying to apply the term to the way advertising firms now operate: television ads, magazine ads, and billboards, but also guerilla marketing techniques, viral marketing, brand loyalty, the employment of "experts" and spokespeople, political lobbying, spamming chatboards, "fixing" wikipedia entries, etc.