How can I promote my graphic design and web development business?
April 11, 2005 11:56 AM Subscribe
I have a freelance graphic design and web development business that I'm working hard to make a living off of. I've been fairly successful thus far but I'm not quite there yet. Where can I advertise my business on a modest budget, either online or in print? Other ideas for promoting my work are quite welcome as well.
posted by robotspacer to Media & Arts (12 answers total)
To be more specific, if it will help with suggestions: my business is a one-man operation, although I do have another designer/illustrator I work with on occasion. So I'm looking for clients/jobs where that fits well... Mainly small to mid-sized jobs for small to mid-sized companies. While I might be able to pull off a million dollar ad campaign, or a huge, complex site like Amazon.com, I'm probably not the best man for the job! If you'd like to see some of my work and current clients, have a look at my site
Most of my current clients I've found through word of mouth and a little bit of luck. I've tried some online advertising (on MetaFilter and the Morning News, for example) and some print advertising (in a local magazine) but haven't had much luck with either. I plan on keeping at it, but the more options the better.
I've also tried Google's AdWords program, but I found the whole setup a little confusing. In particular I've had a hard time coming up with appropriate, specific keywords. I can't use something simple like "graphic design" because I just can't afford such a common search term. So any tips on using AdWords would be greatly appreciated as well. (Not to mention your own thoughts on whether it's worth using.)