First year in marketing: Please recommend books on physiological based marketing / buying techniques?
December 11, 2010 10:27 PM Subscribe
First year in marketing: Please recommend books on physiological based marketing / buying techniques?
Recently it has occurred to me that everything I thought I knew about marketing was false. OK, not everything but I didn't understand fundamental parts that had to do with simple things like "buying stages" and "buying personalities" ECT. I have been reading books by authors like Seth Godin, and would like to find other authors / book titles that others would recommend for me.
Recently it has occurred to me that everything I thought I knew about marketing was false. OK, not everything but I didn't understand fundamental parts that had to do with simple things like "buying stages" and "buying personalities" ECT. I have been reading books by authors like Seth Godin, and would like to find other authors / book titles that others would recommend for me.
I didn't like Buyology much, but Rob Walker's Buying In: The Secret Dialogue Between What We Buy and Who We Are is very good.
Paco Underhill's Why We Buy.
Dan Ariely's Predictably Irrational is a lot of fun.
posted by starman at 9:50 AM on December 12, 2010
Paco Underhill's Why We Buy.
Dan Ariely's Predictably Irrational is a lot of fun.
posted by starman at 9:50 AM on December 12, 2010
This thread is closed to new comments.
The first one is pretty self-explanitory. It contains a few anecdotes that are directly related to marketing and sales such as passed down ideas from care salesmen. The second one is less directly related to marketing and more about how to make ideas "stick."
Buyology: Truth and Lies about Why We Buy might also be one but I haven't read it yet.
posted by meta.mark at 11:09 PM on December 11, 2010