I'm a freelance copywriter who normally charges hourly. A prospective new client has asked me to give them my day rate. How should I calculate this?
It's for a project that will take a couple of months, so I am happy to cut my rates a bit as I know that there will be ongoing work. Also, my hourly rates are calculated so that I can live comfortably when working 20 or so billable hours per week - they would be astronomical if I charged for 40+ hours per week for an extended period, and I neither need nor want to do that. In any case, it would price me out of the market.
However, I'm totally at a loss as to how much I should charge, and I don't want to short-change myself.
What kind of percentage hit would it be reasonable to take?
I've looked around on the internet and also checked out this
question, but can't come up with a calculation that's appropriate to my situation.
If it's relevant, I will be working part of the day on-site and part of the day at home.
(I live and work in the Euro-zone, so US rates are probably not applicable to me, especially as I am employed as a native speaking copywriter of a specific dialect of a foreign language. I'm more interested in finding a general calculation method.)