KILLS ALL THE GERMS! Except that one.
November 23, 2010 3:13 PM Subscribe
Why do commercials usually show the product killing MOST, but not ALL, of the things it's supposed to kill?
posted by Pastor of Muppets to media & arts (18 answers total) 3 users marked this as a favorite
I've wondered about this for as long as I've watched TV. When you see the commercials for germ-killing soap, or plaque-killing mouthwash, or even in flea-killing medicines (like the recent one for Frontline or whatever with the ninja blobs)... you see the graphic that shows the population of germ-blobs being wiped clean.. except for maybe one or two, or all the fleas dying except for some in the background. I suppose there is some legal reason that the product cannot be labelled as "kills 100% of germs" because things like Lysol say "kills 99.87% of germs"... but in a TV commercial, why the need to leave X number of germs in the graphic (which weakens the sale) when you don't have to specify "this product does not actually produce blob ninjas" or "the germs in your house will not actually scream and die amusing animated deaths as shown".