How to produce holiday events for big companies?
November 17, 2010 5:10 PM Subscribe
I've written a book that sort of makes me an expert on a particular subject. I'd like to leverage this "expertise" into providing entertainment for corporate parties, retreats, anything like that. But I don't know where to begin.
posted by anonymous to Work & Money (5 answers total) 1 user marked this as a favorite
I say "sort of," because I'm not the end-all-and-be-all--that's just what the publicity people say I am.
But anyway: I've just published a book that's getting good attention. I don't think I'm going to make oodles of money on it, though I hope to at least earn back the advance. I *would* like to make some money, someday, at something, and the topic of my book is something that might lend itself to corporate parties or events or retreats. A comparable subject might be "DIY Circus Arts!" but less vulnerable to injury and litigation.
How do I take the first step at, say, getting Goldman Sachs to hire me to produce a holiday event that has "stations" for these circus arts? (Like at one station at the party you could learn fire-eating, one could be sword-swallowing, one juggling, etc.)
I'm doing a trial run for a friend's company's holiday party for free, so I'll know which circus arts work and which don't, in a party setting.
But after that, what to do? Build a web site, send out promotional materials, get liability insurance...what? How do I get the word out? Any thoughts appreciated.