How does self-promotion actually work?
September 23, 2010 8:24 PM Subscribe
What exactly are the mechanics of self-promotion?
posted by colinmarshall to work & money (26 answers total) 28 users marked this as a favorite
Here are the projects I do:
- A weekly public radio program and podcast where I do hour-long interviews with authors, filmmakers, scientists, musicians, academics, broadcasters, etc.
- A monthly series of primers on contemporary novelists for a well-known literary site
- A monthly column on filmmakers (Jacques Rivette, Ming-liang Tsai, Apichatpong Weerasethakul) for a reasonably well-known blog
- An ongoing series of reviews of every experimental video on quite a well-known online archive of avant-garde material
- A blog where I write about a variety of topics (culture, self-improvement, aesthetics, etc.)
- A column for the web site of a nationally syndicated public radio show where I review a different podcast each week
- A blog documenting, visually and textually, the unusual features of the town in which I live (which is mostly known for its touristy pleasantness)
- A sort of "book club" podcast that discusses a variety of recent-ish novels (though it's currently on something of a hiatus)
- Field recordings, including a (freely) released album last year of field recordings I made in New Zealand
- Regular live DJing sessions, spinning material mostly on the ambient/experimental/field recording axis
- Filmmaking (completed my first short over the summer, and I'm not submitting it to festivals)
I'd assumed that, by this point, word-of-mouth would have grown any one or two or three (or however many) of these projects sufficient audience to make moving forward with them into at least part of my career. But nope, I haven't even come close to the kind of critical mass apparently necessary to earn a dime from any of this.
So how does one, er, promote one's work, anyway? The work itself seems decentishly strong enough to me; I feel self-promotion must be the missing piece of the puzzle. Yet I find myself unable to merely imagine how to promote anything, even in the most basic sense. This is a troubling problem, since, in a little over a year, either I kill my day job or my day job kills me.